THE GOAT MUSEUM™
THE CURRENT STATE OF HOLLYWOOD
- (10 million tourists stroll the famed 15-block stretch each year)
Tourists & Reddit users slam it as outdated & useless (Calling it "The Walk of Shame" Reddit LINK)
- Once iconic, now often called "the world's worst tourist attraction"
- Despite 10M visitors a year, it's mismanaged and outdated
- Run by one person (Ana Martinez) for 40 years
- 35 stars added annually, $85,000 each with zero oversight. 200 Petitions, few newcomers to fame
- Tito Jackson had to clean his brothers star, twice (2008 & 2022)
- Above Paris Jackson scrubbed graffiti off her father's star in 2018
- Millions collected, but basic upkeep is ignored
- Official app: just 8 reviews and a weak 2-star rating on Apple - how is this possible?
- Most star pages lack photos or interactive content
- Visitors call it outdated, boring, and a missed opportunity
- Hollywood Walk of Fame: Ryan Seacrest's star page remains un-updated for over a decade despite paid sponsorship (now $85K) exposing the Chamber's neglectful management
- Madame Tussauds Hollywood: A crowded, shallow selfie spot lacking storytelling and cultural depth
- Hollywood Heritage Museum and other historical sites and museums in LA: Consist of priceless artifacts in a vulnerable wooden barn, ageing structures, needing modern, fireproof facilities
BELIEVES IT IS TIME
FOR A NEW ERA
WATCH HERE
LOCATION 3: RUNYON CANYON BEHIND THE GATES (1 OF 2 LOTS ON A 163 ACRE PARK) WATCH HERE
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Runyon Retreat, A one of one health and wellness experience
Runyon Canyon Retreat, at the LA’s most iconic hike and behind the gates, the Runyon Canyon Retreat welcomes 2M annual park visitors, 300K dogs, and the touring musicians who pass through the city. More than a trailhead, it’s a members-only sanctuary to recharge with luxury wellness amenities, cultural activations, and community programming. From curated recovery lounges to after-hours Run Clubs, it’s where nature, music, and movement meet beneath the Hollywood Sign.
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Guinness World Record Breaker: All Star 2026
Date: Every Valentine’s Day (Feb 14) to beat current record held by Mr.Beast Hosts: The “Kings of Streaming” (Kai Cenat, IShowSpeed, N3ON, Fresh Kids as youth anchor proposed). Theme: “All In for Love & Legacy” — charity poker, hologram tributes, and GOAT unlocks. Cause: Proceeds fund foster youth scholarships, LA Fires School, and Fresh Kids’ graduation-to-internship program. Guinness World Record attempt every single year.
Key events: February Launch, All-Star Weekend, Frieze, GOATs Birthday Celebrations, Rest In Power. Learn more about our proposed Record Breaker: WATCH HERE
- Fireproof Fortress: Roof tile QR codes unlocking stories, legacies, and giving opportunities
- Celebrity Charity Poker: High-stakes games powering philanthropy and cultural impact
- Living Legends & Rest In Power GOAT birthday tributes
- 1.5M+ annual visitors now officially activated
- First-ever access to private property at the Sign
- Scan your Heart Portal QR Code for entry to view HoloFame™ & listen to Hollywood stories from the GOATs
- Archer Midnight air taxis debut under the Hollywood Sign
- Showcasing transport for All-Star 2026, FIFA 2026 & LA28
- Previewing the future of urban air mobility
- Celebrate Icons :Visit the Hollywood Giving Tree™honor GOATs on their birthdays. Run Club, Hike, Yoga, Wellness experience at Runyon
- Book & Share: Use the app to book, upload a selfie
- Win Keepsakes: Get a chance to receive exclusive birthday gifts and personal messages from GOATs
- Kobe’s Court: Guinness World Record event by Feb 2026, raising funds for Make-A-Wish, DJ HoloFame™ Pod
- Zodiac Birthday Series:A new tradition honoring sports and entertainment legends
- Global Spotlight:Timed with the World Cup grand opening for maximum impact
- Exclusive dining with private chefs & premium culinary brands
- Masterclasses led by top chefs for members, on-demand book by app
- The Last Meal Podcast (Spotify Exclusive) adds a storytelling dining experience
- Icons from 54 Walks of Fame honored together
- Two visionary artists create a breathtaking ceiling for All-Star 2026
- Be immortalized in paint forever
- Mamba Tribute HoloFame™ Pods
- Bringing inspiration to children’s hospitals
- Donated by HoloFame™ members
- GOATs gift a HoloFame™ experience to their hometown via joining as a Founding Family
- Hidden QR drops: surprises, merch, charity moments
- Legends sign & gift items for auction
- Preserve iconic collections, including Michael Jackson's and items from Heritage Museum and Hollywood Museum (Max Factor Building)
- Join the movement: Padel to the Olympics with our enthusiasts & brands.Sport meets advocacy future Padel HoloFame™
- Carla Pregigueiro Dominguez - Executive Coach has built over 250 Padel Courts around the World
Cruise Ships, Casinos,
Learn Poker, Meet the Greats
- HoloFame™ Museum Sculpture: Exterior by award-winning architect and art director Tino Schaedler
- Digital Shrine: Redefining legacy beyond any statue or vault
- Charity Sets: Tiny Desk & Boiler Room inspired performances with surprise GOAT DJs
- Hollywood Sign Summit: LA skyline selfies from the Sign
- Community Lemonade Stand: Funding LA schools affected by fires
at Runyon Canyon
- Legacy Leaves for charities & famous birthdays
- QR codes unlock stories, drops & AI-powered messages
- AI matching delivers birthday-driven charity moments
- Sonic Climbs: Expert-led summits to the Sign, funding Mini HoloFame™ for hospitals & schools
- Event & Digital Expansion: Extending into music events & digital platforms
- Impactful Programs: Reflection vs. Detention, Drumboxing, GOAT Talks
Movies, Happy Hours
- Corporate wellness programs for touring musicians & athletes
- Exclusive after-hours access to 163-acre Runyon Canyon Park
- One of only two properties with this rare privilege
- Hosting, Run Clubs, GOAT Marathon
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Miley Cyrus for Gucci Flora
Blurring the lines between reality and imagination, Miley Cyrus stars in the latest campaign by Sabato De Sarno for the new Gucci Flora Gorgeous Orchid Eau de Parfum telling a story of empowerment and self-love, one that embodies the radiant and unexpected facets of the new fragrance. #GucciFlora #MileyCyrus #GucciBeauty Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Art Direction: Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone Directors: Jacob Bixenman an
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BET Shines On The Iconic Hollywood Sign! | BET Awards '22
A behind the scenes look at what it takes to pull off a never before seen reveal for this year’s promo of the BET Awards 2022 on the iconic Hollywood sign. SUBSCRIBE to #BET! ►► http://bit.ly/1U0v9xG Stream Black Culture with BET+. Kick back and enjoy movies, TV series, exclusive originals and the best of Tyler Perry. Sign up for BET+ ►► http://bit.ly/betplus Connect with BET Web: http://www.BET.com Facebook: http://www.facebook.com/BET Twitter: http://www.twitter.com/BET Instagram: http://
L.A. TEQERS on Instagram: "@teqball you are never really playing an opponent. You are playing yourself, your own highest standards, and when you reach your limits that is real joy. #teqball #sportofth
35 likes, 2 comments - lateqers on December 13, 2019: "@teqball you are never really playing an opponent. You are playing yourself, your own highest standards, and when you reach your limits that is real joy. #teqball #sportofthefuture #lovethegame #hollywood #lateqers #losangeles #venice #california #la #hollywoodsign".
- Fuel culture. Shape the narrative. Invest in iconic art, fashion, film, gallery exhibits
- First access to cultural moments and auction lots. Fandom into philanthropy
- Original sculptor and digital arts pioneer, commissioned by Michael Jackson
- First resident artist of MASS MoCA since inception
- Creator of Michael Jackson’s iconic album statue. Speaking at KingVention 2025
- Designed the Columbia Pictures sculpture, digitized into its enduring logo
- Creates custom monuments and installations
- Iconic work with Kobe Bryant, Stan Lee, Michael Jackson, and Sun-Maid Raisin Girl
- The Dean Collection
- Jay‑Z – Ayyy it's a family reunion! (2021)
- The Broad (LA) – When All is Lost, Who Do You Run To? (2022)
- ICA Miami – Permanent Collection, Google Commissioned Black Owned Brands
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Artist In-Residence, Google Collab, Shop the Art: celebrating Black-owned businesses
We partnered with Baltimore-based artist Amani Lewis to celebrate Black entrepreneurship with an original piece featuring products made and sold by Black-owned businesses you can shop with on Google. Discover the products by DIARRABLU, 3rdEyeView, Jungalow, BLK & Bold, Coloured Raine, and LONÉZ SCENTS on Google Shopping. Visit https://g.co/shopblackowned to see the brands and shop the art. Business owners, learn how to identify as a Black-owned business on Google Shopping at https://support.go
- Girl with the Golden Braids: Film shooting Feb-May 2026, Academy consideration Nov 2026
- Director: Randal Kleiser (Grease, The Blue Lagoon)
- Producer: Zachary Weckstein (Pearl Pictures)
- Cinematographer: Caleb Deschanel (The Passion of the Christ, The Lion King)
- Editor/Composer: John Ottman (Bohemian Rhapsody, X-Men, Superman Returns)
- Cast: Isabella Sermon, Peyton List + rising stars
- Screenwriter: Frederic Raphael (Eyes Wide Shut)
Shooting February to May 2026 and up for Academy consideration in November 2026 (Oscar worthy)
- CandyLand TV Series: TV scripted series based on a true story, about Las Vegas and the life of a Concierge to the Whales - Casting early 2026 and begin shooting May 2026 onwards
- Live at the Sign: Tiny Desk and Boiler Room Inspired HoloFame™ Show, DJs streaming and beaming in for charity
- Jazzy’s World TV Podcast: Proposed podcaster. Face of Jr. GOAT Society Kids; "Oprah of her generation"
Charity Drink Collaboration - Lemonade Stand for Charity Live At The Sign
- Podcast Series: Rest In Power, Life After Molly's Game, Summit to Sign (GOAT stories)House of Fame Tours
- Featured Experiences:
- The Making of the Statue documentary & exhibit
- Michael Jackson’s Fashion HoloFame™ Experience at The GOAT Museum™
- Michael Jackson Digital Shrine (holographic display at Hollywood Walk of Fame Mall & Hollywood Sign House)
WATCH HERE
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2026 Project: Michael Jackson Statue & Fashion Archives On View
An iconic Michael Jackson tribute statue and rare fashion archives presented as a charitable HoloFame™ experience with Lady Gaga. Proceeds fund scholarships for underserved graduates and children’s hospital programs, turning legacy into lasting impact.
- Rest In Power: Annual tribute honoring greatness with Hollywood Sign projection mapping
- Cultural Exhibits: Transform LA, make global history, and support youth internships through 3D mapping of the Sign during key events, partnering with Corporates for Good WATCH HERE
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Hollywood Sign Trust and PaintScaping Present First-Ever Projection on The Hollywood Sign.
The Hollywood Sign lit up for the first time ever on June 20, 2022, a historic projection ahead of the BET Awards. That moment now inspires the next chapter: The GOAT Society™ & The GOAT Museum™ cultural exhibition projects.
91 CELEB FOUNDATION FOUNDERS
- Global streaming exposure via HoloFame™ Heart & Giving Tree™
- 44M+ annual views on notable deaths via Wikipedia (number one searched page for 2024), the reason why our Rest In Power tributes are so important
- Combined 3.5M+ yearly visitors at Hollywood Sign & Runyon Canyon
- Halo Effect: Creators, athletes, and cultural icons
- Gifted test-drives along iconic Mulholland Drive
- Private access to the Hollywood Sign, Runyon Canyon & our Beverly Hills brutalist museum
- Immersive “GOAT Stories” from legends of sports, music & culture
- In-N-Out pop-ups, best of LA + support Fresh Kids™ youth impact program for foster kids aging out of the system
Quick biometric screenings for athletes and touring musicians - vitals, DNA wellness, blood panels, and longevity markers
Why Give to The Getty, When You Can Give to The GOAT?
- A Meticulously Curated Coffee Table Book Series
A timeless homage to enduring legacies and iconic figures
- Featuring exclusive photography by Davis Factor, award-winning photographer, philanthropist, and founder of Smashbox. Grandson of Max Factor, the legendary pioneer of modern make-up, Davis carries forward a family tradition of artistry and innovation
Meet the Founding Team behind the revival
WHERE GREATNESS LIVES FOREVER
Claim your place with an Infinity Key
Get in touch
Legacy Team hello@chateauartisan.com
Fame and Philanthropy Director
+1-917-416-2095
