THE GOAT MUSEUM™
A New Cultural Landmark.
Not Your Grandfather's Country Club.
Not Your Father's Museum.
MISSION STATEMENT
THE GOAT MUSEUM™
Greatness isn’t a trophy
It’s the spark that changes everything
The shot that shifts history
The track that moves culture
The moment where sport, sound, fashion, and art are all under one roof
Legends don’t retire, they reload
This is the only place in Los Angeles where all walks of fame are honored and live on together
A place built on giving back
A place built to inspire future generations
A place where legacy isn’t preserved, it’s multiplied
WHY LOS ANGELES?
50M+
LA Tourists
50 million people visit the
Hollywood sign each year or view it
4M
Visit Walk of Fame
Visitors often leave underwhelmed, with no real experience beyond awkwardly crouching for a photo
$85K
Star Cost
Celebrities all have to pay
with minimal ROI
WHY NOW?
A once-in-a-lifetime collision of sports, music, and culture is about to redefine LA
1
All-Star Weekend
2026
2
FIFA World Cup
2026
3
Super Bowl
2027
4
Olympic Games
2028
YET,THIS IS
THE CURRENT STATE OF HOLLYWOOD
A FALLEN STAR OF TOURISM
1
Hollywood Walk of Fame
  • (10 million tourists stroll the famed 15-block stretch each year)
    Tourists & Reddit users slam it as outdated & useless (Calling it "The Walk of Shame" Reddit LINK)
Reputation Crash
  • Once iconic, now often called "the world's worst tourist attraction"
  • Despite 10M visitors a year, it's mismanaged and outdated
The $85,000 Star: Costly & Uncontrolled
  • 35 stars added annually, $85,000 each with zero oversight. 200 Petitions, no new entertainment icons
2
Maintenance Issues
  • Tito Jackson had to clean his brothers star, twice (2008 & 2022)
  • Above Paris Jackson scrubbed graffiti off her father's star in 2018
  • Millions collected, but basic upkeep is ignored
Tech Disaster
  • Official app: just 8 reviews and a weak 2-star rating on Apple
  • Most star pages lack photos or interactive content
  • Visitors call it outdated, boring, and a missed opportunity
3

TikTok

The 4 most vandalized celebrities on Hollywood’s Walk of Fame Stars#usa #celebrity #entertainment #foryour #hollywood #famous #marilynmonroe #billcosby #donaldtrump #georgetakei

00:22

YouTube

Why Muhammad Ali's Star is embedded in the wall instead of the ground?

4
  • Hollywood Walk of Fame: Ryan Seacrest's star page remains un-updated for over a decade despite paid sponsorship (now $85K) exposing the Chamber's neglectful management
  • Madame Tussauds Hollywood: A crowded, shallow selfie spot lacking storytelling and cultural depth
  • Hollywood Heritage Museum: Holds priceless early Hollywood artifacts in a vulnerable wooden barn, needing a modern, fireproof home
THE GOAT MUSEUM™
BELIEVES IT IS TIME
FOR A NEW ERA
We welcome The GOATs to Los Angeles.
A city built on legends, now honoring greatness for generations to come
3 ICONIC LA LOCATIONS
LOCATION 1: HOLLYWOOD SIGN: WATCH HERE

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Live At The Sign-Hollywood Block of Fame

Summit to the Sign™: Guided hike and private access point where tourists climb to the world’s most famous landmark, then step into an A-Frame music experience by HoloFame™ overlooking Los Angeles for an unforgettable legacy-driven experience | Memorial Tribute Court: A fireproof, NBA-grade basketball court honoring legends—where fans and icons play, celebrate, and pay tribute under the Sign | Cultural & Philanthropy Hub: Host charity dinners, movie screenings, drumkboxing, yoga, hike and walk club, wellness and live Tiny Desk–style shows streamed worldwide from beneath the Hollywood Sign, blending fame, culture, and all while each experience booked via app is giving back effortlessly.


LOCATION 2: BEVERLY HILLS: WATCH HERE

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The GOAT Museum™ Private Members. By Invitation Goats Only

Legacy Access: Private, members-only tours where families of GOAT honorees (or sponsors) unlock curated exhibits, digital shrines, and unreleased archives celebrating their icon’s legacy. | Family & Philanthropy Privileges: Dedicated booking rights for family gatherings, private screenings, and charity dinners in spaces designed to honor the GOAT’s story and give back to causes they championed. | Immersive Ownership: Members co-create the experience, commissioning art, hosting anniversaries, and preserving their GOAT’s place in history within a fireproof cultural landmark.


LOCATION 3: RUNYON CANYON BEHIND THE GATES (1 OF 2 LOTS ON A 163 ACRE PARK) WATCH HERE

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Runyon Canyon Reset For Greatness

Artist Recovery & Reset: Perform, plunge, and power back with treatments built for legends | Creative Sanctuary: Write, play, and connect where the canyon becomes your private studio | Athlete & Icon Renewal: Train, hike, and heal in a retreat made for greatness.

CURRENT STATS ON OUR LAND
The numbers don’t lie, this is already a movement. And we haven’t even started marketing
An audience is waiting, ready to engage, be inspired, and give back just by showing up
CORPORATE SOCIAL RESPONSIBILITY
RE-IMAGINED
The GOAT Pod / HoloFame™ Experience

HoloFame™

HoloFame™ Pods - A 3D GOAT version of you in hologram, in real time or offline, "beams" in to Kids hospitals

Local Impact: Each GOAT donates a HoloFame™ Pod to their hometown children’s hospital or high school. Words That Heal: Kids hear encouragement directly from their favorite heroes when they need it most. Legacy in Action: GOATs give back where they came from, proving greatness wears a halo.

The GOAT Society is redefining greatness for Gen Z. Icons give back, honor the heroes who shaped them, and turn legacy into living impact
Through 54 categories of Fame, legends across sports, music, film, fashion, and more are honored in our first-ever HoloFame™ Pods, broadcasting words of inspiration into schools, hospitals, and communities nationwide

Every GOAT nomination passes down timeless wisdom, empowering young people to dream bigger and go further
  • Heal & Inspire: HoloFame™ Pods deliver personal messages and music from heroes straight into children’s hospitals, lifting spirits when kids need it most
  • Local Roots, Lasting Impact: Every GOAT donates a Pod to their hometown school or hospital, strengthening communities where they first learned and played
  • Pathways to the Future: Our AI tutoring and internship app turns GOAT wisdom into gamified learning, giving underserved youth real opportunities to grow, work, and thrive
Greatness isn’t just remembered, it’s passed on
LIVE AT THE SIGN
Unveiling a Basketball Court Under the Hollywood Sign to Honor Greatness
AN UNFORGETTABLE EXPERIENCE
For proposal purposes only; brand partners tbc
The GOAT Museum™
  • Fireproof Fortress: Roof tile QR codes unlocking stories, legacies, and giving opportunities
  • Celebrity Charity Poker: High-stakes games powering philanthropy and cultural impact.
  • Living Legends & Rest In Power GOAT birthday tributes and celebrations honoring icons
Air Taxi: Archer Approved LA28 Showcase
  • Archer Midnight air taxis debut under the Hollywood Sign
  • Showcasing transport for All-Star 2026, FIFA 2026 & LA28
  • Previewing the future of urban air mobility
Runyon Canyon Retreat
  • Celebrate Icons :Visit the Hollywood Giving Tree™honor GOATs on their birthdays. Run Club, Hike, Yoga, Wellness experience at Runyon
  • Book & Share: Use the app to book, upload a selfie
  • Win Keepsakes: Get a chance to receive exclusive birthday gifts and personal messages from GOATs
Legends in the Sky Rooftop
  • Kobe’s Court: Guinness World Record event by Feb 2026, raising funds for Make-A-Wish, DJ HoloFame™ Pod
  • Zodiac Birthday Series:A new tradition honoring sports and entertainment legends
  • Global Spotlight:Timed with the World Cup grand opening for maximum impact
Commercial Kitchen celebrates GOATs Chefs
  • Exclusive dining with private chefs & premium culinary brands
  • Masterclasses led by top chefs for members, on-demand book by app
  • The Last Meal Podcast (Spotify Exclusive) adds a storytelling dining experience
Inspired by the Sistine Chapel, underrepresented artists reimagine the ceiling as their canvas of legacy
  • Icons from 54 Walks of Fame honored together
  • Two visionary artists create a breathtaking ceiling for All-Star 2026
  • Claim your GOAT legacy and be immortalized in paint forever
Heart Portal Entry
  • 1.5M+ annual visitors now officially activated
  • First-ever access to private property at the Sign
  • Scan your Heart Portal QR Code for entry
  • Meet HoloFamers and hear Hollywood stories from the GOATs.
HOLOPOD™
  • Mamba Tribute HoloFame™ Pods
  • Bringing inspiration to children’s hospitals
  • Donated by HoloFame™ members
  • GOATs gift a HoloFame™ experience to their hometown via joining as a Founding Family
Scan & Unlock
  • Hidden QR drops with surprises, merch & charity moments
  • Legends sign & gift items for annual GOAT PODS auction
  • Preserving Michael Jackson’s iconic collections
  • Collections from Museums like Heritage,
3-2-1 Padel Court
  • Play a match & cast your vote
  • Join the movement to bring Padel to the Olympics
  • Where sport meets advocacy: future Padel HoloFame™
First ever Poker HoloFame™
Cruise Ships, Casinos,
Learn Poker, Meet the Greats
  • HoloFame™ Museum Sculpture designed by artist Tino Schaedler
  • A digital shrine redefining legacy
  • An experience beyond any statue or vault
Selfie Spot
  • Hollywood Sign Summit: LA skyline selfies at the Sign
  • Iconic views: capture the city’s ultimate shot
  • Live culture: Tiny Desk & Boiler Room, inspired charity sets with surprise GOAT DJs
Hollywood Giving Tree™
  • Legacy Leaves for charities & famous birthdays
  • QR codes unlock stories, drops & AI-powered messages
  • AI matching delivers birthday-driven charity moments
First HoloFame™ Museum and Summit to the Sign
  • Sonic Climbs: Expert-led summits to the Sign, funding Mini HoloFame™ for hospitals & schools.
  • Event & Digital Expansion: Extending into music events & digital platforms.
  • Impactful Programs: Reflection vs. Detention, Drumboxing, GOAT Talks.
Runyon Canyon
Movies, Happy Hours
  • Corporate wellness programs for touring musicians & athletes
  • Exclusive after-hours access to 163-acre Runyon Canyon Park
  • One of only two properties with this rare privilege
SEE WHAT'S BEEN SH0T AT THE PROPERTY

01:00

YouTube

Miley Cyrus for Gucci Flora

Blurring the lines between reality and imagination, Miley Cyrus stars in the latest campaign by Sabato De Sarno for the new Gucci Flora Gorgeous Orchid Eau de Parfum telling a story of empowerment and self-love, one that embodies the radiant and unexpected facets of the new fragrance. #GucciFlora #MileyCyrus #GucciBeauty Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Art Direction: Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone Directors: Jacob Bixenman an

05:25

YouTube

BET Shines On The Iconic Hollywood Sign! | BET Awards '22

A behind the scenes look at what it takes to pull off a never before seen reveal for this year’s promo of the BET Awards 2022 on the iconic Hollywood sign. SUBSCRIBE to #BET! ►► http://bit.ly/1U0v9xG Stream Black Culture with BET+. Kick back and enjoy movies, TV series, exclusive originals and the best of Tyler Perry. Sign up for BET+ ►► http://bit.ly/betplus Connect with BET Web: http://www.BET.com Facebook: http://www.facebook.com/BET Twitter: http://www.twitter.com/BET Instagram: http://

02:58

YouTube

Marques Houston - Tired Of Hollywood (Official Music Video)

Tired Of Hollywood (Offical Video) by Marques Houston https://marqueshoustonmusic.com Copyright (C) 2024 Phoenix Music Group.

Instagram

L.A. TEQERS on Instagram: "@teqball you are never really playing an opponent. You are playing yourself, your own highest standards, and when you reach your limits that is real joy. #teqball #sportofth

35 likes, 2 comments - lateqers on December 13, 2019: "@teqball you are never really playing an opponent. You are playing yourself, your own highest standards, and when you reach your limits that is real joy. #teqball #sportofthefuture #lovethegame #hollywood #lateqers #losangeles #venice #california #la #hollywoodsign".

THE GOAT MUSEUM™ FLAGSHIP
IN-RESIDENCE: A FIRST-OF-ITS-KIND ARTS & FILM FUND OPPORTUNITY
Every contribution directly powers new film, music, and cultural projects. By pooling resources into the Fund, donors gain the unique ability to shape narratives, preserve legacies, and influence the cultural record.
  • Fuel culture with every donation
  • Shape the narrative as a collective
  • Co-own iconic art, film & music
  • Enjoy first access to cultural moments
  • Turn fandom into philanthropy
Diana Walczak, Monument Maker, Sculptor Digital Pioneer
  • Original sculptor and digital arts pioneer having been personally commissioned by Michael Jackson
  • First resident and artist of MASS MoCA, living and creating within its walls since inception
  • Creator of Michael Jackson’s iconic album statue, a work the artist personally treasure. Speaking at KingVention 2025
  • Alongside Jeff Kleiser, co-founded Synthespian Studios, pioneering CGI arts and shaping the future of digital performance
  • Designed the Columbia Pictures sculpture, digitized into the studio’s enduring logo that still opens films worldwide
  • Custom monuments and installations by Diana, honoring each GOAT’s roots our patrons may sponsor, or co-own
  • Iconic work with Kobe Bryant, Stan Lee, Michael Jackson, Sun-Maid Raisin Girl
"…he'd like a copy also, it's important to note that Michael wanted a permanent enlargement of my statue." - Diana
Amani Lewis, Fine Artist
  • Jay‑ZAyyy it's a family reunion! (2021)
  • The Broad (LA)When All is Lost, Who Do You Run To? (2022)
  • ICA Miami – Permanent collection

01:56

YouTube

Artist In-Residence, Google Collab, Shop the Art: celebrating Black-owned businesses

We partnered with Baltimore-based artist Amani Lewis to celebrate Black entrepreneurship with an original piece featuring products made and sold by Black-owned businesses you can shop with on Google. Discover the products by DIARRABLU, 3rdEyeView, Jungalow, BLK & Bold, Coloured Raine, and LONÉZ SCENTS on Google Shopping. Visit https://g.co/shopblackowned to see the brands and shop the art. Business owners, learn how to identify as a Black-owned business on Google Shopping at https://support.go

FEATURE FILMS FUND
Synthespian Studos/Randal Kleiser feature projects with co-investment opportunities:
  • The Girl With the Golden Braids: Two fearless Danish teens risk everything in a true WWII tale of courage and resistance
  • Janis: The untold story of Janis Joplin’s meteoric rise, raw power, and lasting legacy
  • The Donkey Nurse: Inside a psych ward where madness, freedom, and rebellion collide
  • Candyland: A provocative journey into the seductive, dangerous underworld of Las Vegas
  • Jazzy's World TV: Proposed documentary on Making of The GOAT
CURATION
Nominated 2026
Sample List of Nominees & Professions, Philanthropists for Founding Infinite Key Holders
Film & TV Soundtracks
Cinematic visionaries who redefined storytelling
Electronic Music
Groundbreaking artists who reshaped culture
Sports, Poker, Charity Poker Founders
Legendary players who transcended borders
Gaming & E-Sports
Strategic masterminds and competitive pioneers
Digital & Fashion
Creators, streamers, trailblazers
Live Performance
Brilliant performers on tour
FIELD TRIP PROGRAM
Ignite Your Future: A Transformative Field Trip Where High School Seniors Discover Fame, Philanthropy, and Lasting Impact.
FOUNDATIONS OF FAME
90 CELEB FOUNDATION FOUNDERS
Celebrate. Eat. Play. Padel. Poker. Purpose.
90 celebrity foundations listed here. Infinity Keys provide access to dinners, charity games, and global celebrations.
Why It Matters for Foundations
With an Infinity Key, your foundation gains lasting visibility at the world’s most iconic landmark. Infinite celebrations for Key Holders to honor those passed, learn from Founders, and attend reunions under the Sign and at The GOAT Museum™.
  • Global streaming exposure via your HoloFame™ Heart and Giving Tree™ Legacy
  • 44M+ annual views tied to Rest In Power tributes
  • 1.5M organic visitors yearly, no marketing needed
  • Aligned with top creators, athletes, and cultural icons
It’s not just recognition, it’s timeless impact.
THE LATE CHECK-OUT EXPERIENCE™
Unlock unparalleled exclusivity with The GOAT Museum's™ private jet pass with our partner Triumph Jets and Big Game Air. This lifetime membership offers seamless booking of our premium locations via our dedicated app, providing a world of complimentary benefits and unique perks tailored for the discerning traveler.
Tax-Deductible Impact
Leverage tax-deductible opportunities through our 501(c)3 fiscal sponsor, turning your luxury experience into a philanthropic contribution.
Secure Your Infinity Key
Confirm your membership prior to October 1st to secure your exclusive Infinity Key, granting unparalleled access and recognition.
Complimentary Wellness & Views
Indulge in an array of complimentary amenities, including access to serene wellness facilities and breathtaking scenic views.
Infinity Key
Donor Options
The Next Generation’s Answer to The Getty, A Museum for the Age of Celebrity
A private cultural club + museum for visionaries, philanthropists, and disruptors blending art, technology, and philanthropy through monthly HoloFame™ zodiac celebrations and legacy inductions. The Halo Effect one inductee’s influence amplifies the impact of all others and you are sure to be surrounded by greatness.
Availability:
  • Founding Families: Only 888 Infinity Keys for a lifetime founding family offer, must confirm by October 1st, 2025. Donor: Invitation-only participation with monthly live zodiac birthday celebrations event access, first to confirm basis.
MEDIA & IP PIPELINE
Proposal for Sony Pictures and Sony Music to host Screening and Album Listening Lounges at The GOAT
  • Making of the Statue and Michael Jackson's Fashion HoloFame™ Experience at The GOAT Museum
    Michael Jackson Digital Shrine at Barker Hangar, unveiled at Hollywood Walk of Fame Mall and Hollywood Sign hous

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2026 Project: Michael Jackson Statue & Fashion Archives On View

An iconic Michael Jackson tribute statue and rare fashion archives presented as a charitable HoloFame™ experience with Lady Gaga. Proceeds fund scholarships for underserved graduates and children’s hospital programs, turning legacy into lasting impact.

TIMELINE & NEXT STEPS
September 2025
  • Confirm Visionary Council & advisors for The GOAT & HoloFame™
  • Begin fundraising for Donor Circle + Movie Screenings Schedule with partner
  • Finalize architectural drawings & secure permits
  • Launch fundraising for GOAT Pod™ Hearts & Hollywood Giving Tree™ Legacy Leaves
  • Start signing Icons, reach management, confirm tax-deductible contributions
  • Begin Mr. Philanthropist interviews and Rest In Power first Inaugural Annual Edition to come out on February 14th, 2025.
  • Confirm documentary talent & contracts
Feb 2026
  • All Star Week (Feb 12–19):
  • Soft Opening Week (All Star): Screenings, interviews & activations at 3 iconic venues
  • Live at The Sign: Guinness Record attempt, TikTok Closing, Zodiac Birthday Special w/ MrBeast & charity stream unveiling new Hearts & Leaves
  • Launch: HoloFame™ Electronic Music & Poker editions
  • Experiences: Live shows & immersive “Under the Sign” events
Summer 2026
  • Sports showcase for Football GOATs and their families in town, watch parties and a clubhouse to call their own
  • Brand showcase of our GOATs, pop-up exhibit based on who is in town, streaming charity benefits
  • Host historic GOAT Holiday Event series to roll out Globally with official sponsor. Preview + legendary sponsor & icon family holiday parties
  • Installation of GOAT Pod™ for children's hospitals and GOAT schools, tied to World Cup 2026
HOLLYWOOD NEEDS A FACELIFT

MEET THE TEAM BEHIND THE REVIVAL
FOUNDING TEAM
Global Award-Winning Visionaries Unite: From Luxury Hotels to Iconic Museums and Tech Innovation: DREAM TEAM LINK
This is just a glimpse of our collective impact. GOATs building with GOATs, we are ready to deliver what Los Angeles has long needed, while having fun and solving problems along the way.
JOIN THE GOAT MUSEUM™
WHERE GREATNESS LIVES FOREVER
This isn’t a tourist trap, it’s a shrine for modern fame. Join with an Infinity Key to secure your legacy, shape Hollywood’s future, and inspire generations to come. Nominate your GOAT and get in touch.
CONTACT US
Email
Learn about sponsorships by emailing our Legacy Team.
Phone
Speak directly with our Cultural Heritage Directors.
+1-917-416-2095
Tour
Visit our landmark locations by appointment for an exclusive preview of what’s set to become the most talked-about museum in history. Beginning in 2026, book anytime through Airbnb or our app—your private LA compound to share with family and friends.
© 2025 Chateau Artisan. All rights reserved. The GOAT Museum™, HoloFame™ Museum, and Hollywood Giving Tree™ are registered trademarks and protected by international copyright laws. Unauthorized use or reproduction of any content without express written permission is strictly prohibited.
Disclaimer: All images, logos, and references in this proposal are for concept and illustrative purposes only. We do not claim any current affiliation, endorsement, or partnership with the individuals, brands, or properties depicted. Any secured collaborations, partnerships, or property acquisitions will be formally announced upon completion of agreements.